Now That’s Engagement + Experience

How about this: A publicity prayer circle to hype the new movie Kumare, debuting here at SXSW. The movie follows an enlightened guru who travels the world building followers (not the Twitter kind), while maintaining a double life as filmmaker Vikram Ghandi. The whole thing is a social experiment that seems to have been successful…he’s a prophet people want to spend time with, apparently.

There’s some kind of lesson here for marketers and brands, I’m sure.

Learn more about Kumare on the film’s web site.