Recaps from Brand Journalism: The Rise in Non-Fiction Advertising
What happens when ad agencies start hiring journalists to tell the “authentic” brand story? To say that this question interests me — a public radio producer & host who is now interviewing with agencies — would be an understatement. Here is the full post.
I’ll admit, I thought the panel was primarily going to focus on JWT’s award-winning brand journalism campaign for Microsoft. However, they started off with McDonald’s (who actually works with Publicis-owned Leo Burnett)…However, it was noted that if brand journalism and letting customers tell the brand story were something brands did well, then JWT wouldn’t have had the panel. Click here for more.
For all of the thoughts on Twitter: Check out #brandjo. There is a lot of interesting feedback.