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Lady Gaga’s New Polaroid

January 8, 2011

I don’t get this camera. New Polaroid GL30 from Polaroid and Haus of Gaga, Lady Gaga’s design firm. Like most Polaroids, there’s an integrated printer that spits out 3×4-inch photos.

It looks cool and all, but the ZINK (zero-ink) photo paper costs $10 for 10 pages. If you’re printing a lot of photos, this will quickly become the most expensive consumer digital camera. If you’re not printing a lot, then why choose a Polaroid? 

Polaroid told me the camera will be available for the 2011 holidays (price TBD). That’s a long window with which to do more market research…

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