Social Media Week Guest Column on Ad Age

Quick plug: wrote a guest column for Ad Age that went online yesterday, highlighting some of the topics I’m hoping to touch on in my Social Media Week panel. The panel is entitled “Social Listening Done Right,” and the column lays out a brief primer on what that might entail.

Obviously, the live discussion will be more fun than words on a page (if only because there could be dissenting opinions), but check out the column and let me know what you think. Any questions or issues we should be addressing during the panel?

-Kyle