Macy’s Brings QR Codes Into Style

Macy’s “Backstage Pass” is an interesting campaign not only because it is bringing strong content to mobile devices, but also because it will educate legions of shoppers about QR codes.

Consumers who are browsing in-store can scan a QR code to get fashion and advice from Tommy Hilfiger, P. Diddy, Martha Stewart and other Macy’s star designers. Once they scan the code, a short video then plays. For those who are unfamiliar with the technology, Macy’s sales associates will be on hand to help. Instructional videos are also available online.

If you don’t have a QR reader, you can text “reader” to MACYS (62297) to get one. If you want to learn more, you can text “learn” to MACYS (62297) and a demonstration video will be delivered via MMS. Here is the code:

To read more about Backstage Pass, check out today’s Mediapost article.