LinkedIn Knows It’s The Little Things
March 25, 2011
I wouldn’t put “receiving blast e-mails from social networking platforms” atop my list of stuff that I like.
But I just received an unusually thoughtful one “from” Reid Hoffman, LinkedIn’s co-founder, calling me out for being one of LinkedIn’s first million members:
I wouldn’t say I’ve previously had a tremendously strong emotional connection to LinkedIn, but small gestures like this are a great first step. They’ve even thrown in some info about locating a little easter egg within LinkedIn (i.e. how to identify your member number)!
More companies should follow this line of thinking. Sweat the small details. They’re the things people remember.
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Ad+Geek 
Great post Josh, and congrats on being in the first mil. I was equally impressed and proud to be approx #258K. Linkedin, like Facebook, has been a game changer since day 1, but their attention to the small details is still impressive, regrardless of how big they’ve become. Good lessons for all of us. Greetings from JWT in Atlanta.