JWT’s CEO discusses innovation in Social Media Week keynote

Link: JWT’s CEO discusses innovation in Social Media Week keynote

In his keynote address this morning, David Eastman, CEO of JWT North America touched on innovation and shed light on the possibilities for brands, society and innovators thanks to social media. Eastman urged the audience to avoid getting hung up on using social media to announce what they’re doing, but to actually spend their time doing great things.

For more on Eastman’s keynote, check out Alex Palmer’s article in Direct Marketing News. Additionally, if you missed this morning’s keynote, you can catch the full speech here.

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