The Future of Mobile Tagging
[This is a guest post by Mark Mulhern, Business Director at JWT]
I’m looking forward to SXSW, especially the PSFK Salon on Mobile. Piers and the PSFK team do a great job of hosting these events. He’s got a ton of stimulating speakers on the Future of Mobile Marketing as well as a presentation of their report on tagging. (And I’ve written some thoughts for them on the appification of content.)
I am on the panel discussing the Future of Mobile Tagging, bringing my own mobile experience and also some of the interesting learnings we took from successfully incorporating Microsoft Tags in our print executions for the Office 2010 Make it Great campaign.
If you want to hear about the smartest application of mobile technologies and meet a room full of like-minded people then we’ll see you at the Driskill hotel on Saturday morning from 11.30.