Wandering is Encouraged

[Guest post by JWT’s Elias Kakomanolis and Owen Katz]

Owen and I were taken aback this morning at a line of text on our hotel room keys creepily stated “Wandering is encouraged.” We had a laugh and then tried setting up our schedule for the day.

A couple of sessions jumped out at us, Like “How not to be a douche bag at SxSW,” and “My kindergartener markets better than you.” With so many choices, we weren’t sure how to organize our day in the most efficient manner, but maybe we’ll follow our room key’s advice and just encourage our own wandering.